future of eCommerce business depends entirely on the online experience provided
to the customers. In the recent years, there has been a significant revolution
in the eCommerce sector that has transformed online shopping taking it to a
point where you can find great products and deals, and it delivered at your
doorstep without you having to move an inch out of your sofa or even getting
However, it is really unfortunate that the eCommerce
experience provided to the consumers has changed very little though the sector
has seen a revolutionary change since its inception. It ideally is unfair to
the consumer’s whop spend a large amount of time and money online every year to
buy the things that they require.
In the beginning, eCommerce advertised as a process of convenient shopping that will transform the way people shop. However, this online shopping phenomenon has, in many ways, lived up to that expectation, but it still lacks a lot of the primary virtues that embodies a better shopping experience, in-store, or online.
Future Of Ecommerce
For example, if you buy your things regularly from a
physical store, in your locality or on your way back from your office, the
chances are high that the owner of the shop and also the employees will get to
know you. They will:
· Remember what you have purchased last time
· Become familiar with your particular taste and
· Even suggest a few new items that may be of your
interest and to your liking.
It is highly impossible for an online store, which is s
significant drawback for an eCommerce store. Typically, most online sites,
whether it is for
providing debt relief services or
any other with a product, will begin without having any offsetting strategies
that will be able to give the buyers an online shopping experience that is
equivalent to any physical store made out of brick and mortar.
Focusing on human elements
To enhance the online experience, it is required by the
eCommerce sector to add the social elements into their practice that sell quite
· This human element does not involve only remembering
the names by the websites the last time you purchased an item so that it
prompts to a user, ‘Hi! “username,” welcome back.’
It is also not enough that the website by itself suggests
a few additional items that you may be interested in without even knowing
whether or not you like it or want to have it.
It requires much more than that because such an effort or
an experience provided by the sites, on the whole, is still somehow and
somewhat predictable. Most importantly, there is nothing personal or even
official about it. It is just ‘a way of approach’ with no proper significance
or impact. People often overlook such messages and prompts.
Most of the eCommerce sites even today are nothing more than simple electronic catalogs where people can see various products that are available and on offer are displayed along with the brief product description and price tags.
Despite quite a few bells and whistles ringing, most
eCommerce websites found lacking in the human element. It is an important
element to add by the stores because:
· This is what sells to you and
· This is what convinces you to change your mind to make
It is just like the human sales rep do in a physical
store that persuades you to make a purchase and that too the product they want
to sell quickly or have a higher commission on sales! It is the human element
that forces you to give-in.
Changes in the eCommerce sector
On the other hand, in an eCommerce store, there is no
bargaining. Yes, humans love to bargain even if the product is marked higher
and then given at a rebate on the increased price keeping the margin same for
the sellers. Moreover, there are no surprises, another element that humans love
to experience or any ‘sweetening of the deal.’
In short, the eCommerce stores in this regard has not
been able to provide the same kind of experience that shoppers get in a
physical store and take delight in or even hate for that matter. Luckily,
thanks to a few dynamic and innovative web technologies, things have started to
change to provide a better eCommerce shopping experience to ensure a better
future of this sector.
Custom-tailored experience: To provide a dynamic
experience and ensure the future of eCommerce, it is required to provide a
custom-tailored experience. This type of customized experience remembers:
· The preferences of the customers
· The interest level in a specific item and even
· The dynamic adjustments required to make in the prices
and different options.
All these are done to make a sale rather than miss the
opportunity. It is required to implement advances in dynamic programming as
well as combine it with more thoughtful design. It will ensure that the
eCommerce scenario in the future resembles an electronic catalog less and less
and make the customers feel more and more like having an in-store shopping
The new and dynamic eCommerce experience also needs
user-specific promotions. It will change how people shop online. It is needed
because the retailers realize that making a smaller profit is much better than
having no profit.
It is because smaller profits in large numbers will make
up the volume of profit margins. It is something that is practiced by the
brick-and-mortar store owners and has been practiced for centuries but was
found to be lacking from Ecommerce.
User-specific promotions will ensure that the users are more likely to make a purchase when they are getting a better deal. Ideally, it is the ability to adjust pricing, making deals on the spot without the need of any human oversight will transform impersonal e-commerce experience that will ensure its bright future with an enticing opportunity. Moreover, emerging web technologies ensure better interaction with customers, which will add to the shopping experience.